Brand and identity design, interior and retail experience design, content creation, UX design
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Eb & Bean is a new concept for frozen yogurt. The first of its kind in Portland, Eb & Bean launched in July 2014 to serve the finest organic dairy, paired with awesome, artisanal toppings, all in a probiotic-rich package without. Unlike competing frozen yogurt shops, the shop sources its dairy from local farmers where the cows roam free and graze on pastures, while working with local artisans to offer unique and handcrafted toppings that appeal to yogurt lovers of all ages.
As sole creative director and builder of the brand for Eb & Bean, deep collaboration was necessary in order to work hand in hand with the proprietor of the company, helping to tease out the core values, vision and mission of her company. After crafting a complete Brand DNA for her to use across all collateral, a website, in depth social networking styles, and the entire retail experience were created.
From logo and visual design, to interior finishes and treatments, wall menu system design, photography, and marketing, Eb & Bean was a complete design launch from A to Z.
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Product photography and logo
Exterior signage, interior wall menu and signage
Graphic illustration of the brand mascot, gift card design, onesie design, loyalty card
Website
Creative direction, branding, business design, strategy
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Incredible is a collaborative team that strives to resurrect failing technology companies, as well as companies and brands in a state of transformation growth, with goals of starting, scaling and evolving.
As co-founder, I helped to craft the messaging, core values and approach of the entire company. A catalyst for design in all aspects of Incredible's approach, I have played the crucial role of representing an attention to design and generative thinking in all aspects of development, business and strategy for our technology-focused clientele.
In the early stages of its development, attention was rapidly garnered by Incredible, with repeated accolades for the inspiring messaging and ethos put forth via digital media. This attention led to a vast number of leads in a short amount of time from initial launch.
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Graphic theme and icon
Business card design
Values proposition
Website
Complete identity system and branding, product development, web design, packaging, content and strategy.
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Leif Medicinals is a legal medical marijuana infused products company in Portland, OR which focuses on the untapped, high-end consumer market. With a target demographic of the design- and flavor-savvy individual who desires elevated experiences in every aspect of their lives, Leif puts enormous attention on consistency, quality, flavor, and packaging.
Inspired by the viking pioneer, Leif Erikson, the brand leverages the clean lines and cool colors of Nordic design along with themes of the sea. Proud of its Oregon heritage, photography evocative of the beautiful state itself is used heavily.
The clever tagline "Sail the High Seas", impeccable packaging, robust and eye-catching social media, and unique flavors and aromas, has given Leif an enormous competitive edge in the challenging cannabis market.
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Graphic theme and logo
Product packaging, design and photography
Postcard and promotional items
Website
Creative direction, branding, graphic design, UX design
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HealthSparq is a technology solution created to empower patients and customers of health insurance to shop smarter and better. In addition to providing peer-reviewed doctors, hospitals and plans, the company also partners with employers to make health care simpler, better and more effective for their own employees.
On the heels of a light rebrand, HealthSparq required a comprehensive analysis and expression of the new look and feel. Based on a refreshsed color palette and suggested patterning, an exhaustive execution was launched to create everything the company needed. From business cards to brochures, one-sheets to white papers, case studies, photography selection and trade show booth design, PowerPoint templates and ultimately a revamped website, the HealthSparq rebrand came to life.
Seen at left are templates and guides that were provided to an internal team who would ultimately create content and update collateral on a frequent basis.
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White paper and brochure template
Website
Case study template
One sheet templates
Business cards and select icon library
Creative direction, branding, strategy
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Cura Cannabis Solutions is an integrated distribution, licensing and laboratory extraction company in the legal Oregon cannabis industry. Tasked with rebuilding the brand from the ground up, the foundation of the brand was created around key stakeholders' visions, missions, values and strategy. Inspired by the archetype of the Sage/Magician, every word and image of the brand seeks to both inspire and inform. Standing out in the current environment of the marijuana industry, Cura sets the tone for an elevated approach to an emerging market.
Themes of grand vistas, Oregon landscapes, and a sophisticated while playful color palette, draw attention to the brand. The creation of articulate, uplifting content was also key to communicating what clients and partners should expect from dealing with the company was also key. A standout among its competitors, Cura has already been recognized among its peers as a brand to be revered and has grown steadily since its brand relaunch in late 2015.
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Graphic treatment and logo
Magazine ad and social media promotional
Website
Creative direction and retail experience design
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Preparing to launch the Windows 8 phone, Microsoft sought inspiration to bring excitement and innovation to the debut. Requiring a spectrum of solutions to present internally, the Microsoft team asked for pop-up retail experiences from the conventional to the unusual, all of which would highlight the integrated capabilities and user-collaborative nature of their digital platform. Working with an environmental designer on a team at Cinco Design, I led the creation of numerous solutions that invited the community to create content and reveal the creativity and connectedness that could be unleashed within the Windows 8 platform.
I led the design team in positioning the pop-up experience to bring community together using existing methods of networking and sharing.
Housed within a temporary structure, a full-scale, interactive store would reside, featuring crowd-generated content and opportunities to share in real-time. Hashtag suggestions would be broadcast to help users better post, search, find and connect, along with large-scale screens that would be ever-changing.
Microsoft was guided to install charging stations in strategic locations, giving users a reason to pause and play, generously providing a service agnostically, whether it was for their own brand or not.
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Proposed billboard
Mock-ups for outdoor and airport kiosks
Mock-ups for interactive pop-up location and interior
Guerrilla marketing on and within a fleet of free cabs
Traditional in-store signage
UX, experience design, content creation, mobile app design
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Having spent considerable effort on their Meet the Moment website, Clif needed a shift in perspective that would engage their outdoor enthusiast consumer more strongly without overhauling the existing campaign. Part of the pitch team at North, I helped lead the creation of a concept that would provide a "virtual sherpa" to guide consumers to momentous places. The concept included an engaging mobile app, an update to the campaign's online experience and a traveling event series inspired by gamification and rewards. Winning the pitch, North went on to realize Clif's website transformation and the event series, significantly increasing consumer engagement.
The Virtual Sherpa concept was crafted to drastically shift the unsuccessful focus of Clif's Meet the Moment site from being purely results oriented, to inspiring the setting of goals and creating experiences, making way for much more compelling opportunities in the energy bar space.
Clif's online presence would also be amended to include journal-ready portions of the site, opportunities for enthusiasts to share their adventures, create meet-ups and contribute to philanthropic efforts matched by CLIF itself.
A physical bus outfitted with gear and piloted by brand ambassadors would bring the Meet The Moment initiative to life. Special giveaways would happen in cities across the nation, with the ultimate prize being the Clif branded trailer.
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Proposed traveling bus for promotional meet-ups
Interactive website and social media components
Mobile "Sherpa" app
Art direction, graphic design, experience and event design, content creation
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Each summer, Bloomberg throws a massive, global, outdoor party for its employees and their family. The 2007 party design needed to appeal to younger employees who would enjoy the festivities late into the night, as well as to families taking advantage of daytime activities. I crafted this concept based on the graphic style of children's book author, Eric Carle, whose artistic renditions of shapes and colors would appeal to all ages.
Original, bold, colorful painting techniques and heavy illustration were created by hand to show the silhouettes of evocative images representing the promise of events that would be on site. Collateral items such as buttons, promotional "kites" for the headquarters, environmental site graphics for entrances and exits, backdrops for bandshells and stages, giveaways and animations for interactive promotions, all became a part of the design and execution. Ultimately a feeling of joy and nostalgia filled the premises to make attendees aware of the upcoming events, as well as onsite at the celebrations themselves.
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Graphic identity, poster and general pattern
Cube pop-up invitation and environmental “kite” signage
Pins, yo-yos and security badges for event days
Event fence wrap and bandshell background
Brand and identity design, content creation, UX
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In an environment filled with digital photography and slick online portfolios, Jody Ake needed a style of presentation that immediately communicated his hands-on process of wet collodion, while still holding up to the expectations of his savvy online audience. Inspired by old meeting new, the look and feel of his entire identity system uses the texture and historical significance of the carte-de-visite and traditional typography, combined with the clean and straightforward look of a modern photographer. These components have helped Ake stand out among his competition, where Photoshop is often used to make prints look as though they were created in-camera, the process within which Ake has been working for nearly twenty years.
The design created for him has been flexible enough to simplify his online portfolio of images, while maintaining a more aged, expressive look in business cards and in printed one-sheets, resumes and presentation materials. Over the years, he has received extensive praise for his unique marketing approach both online and in print.
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Graphic identity
Website
Promotional collateral
Book design
Creative direction, campaign content and design, content creation
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Bloomberg's Professional Development team needed to create a campaign announcing and framing their massive 2010 Wellness Initiative that would span over three cities and multiple corporate locations. Comprised of extensive programming and events, the initiative planned to spotlight the company's renewed focus on preventive health. In order to reach men and women of all ages, and in different stages of wellness, communications had to be rooted in the intelligence and quirkiness typical to Bloomberg's corporate culture without calling out any one particular type of personality.
In order to stand out in the midst of massive visual stimulation and distractions in the office environment, both humor and mystery were used to play off the intelligence and curiosity of the average Bloomberg employee.
The BWELL campaign shows that a variety of unique options, both conventional and surprising, can lead to health and happiness. The imagery and animation of the constantly changing destination board is the axis for content; while witty, intelligent and evocative copy carries the campaign through a multitude of communications and collateral.
The campaign involved a pre-launch of evocative signage to drum up buzz, and then massive coverage through a comprehensive website, animated plasma screens, promotional events and giveaways. Results from the campaign showed record sign-ups for events, as well as the catchphrase of "Be well" ringing throughout the halls of the offices and peppering conversations throughout the day.
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Lightwave and large signage promotional pieces
Vinyls and graphics installed across multiple surfaces throughout buildings
Floor decals and kitchen signage
Website
Promotional wellness-related swag
In-HOWse Design Annual Merit Winner, 2010
Concept, graphic design, content creation
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Every October, the NYC's Central Park Conservancy hosts an annual Halloween Ball to raise funds for the park. Elements of elegance, intrigue and beauty were required to represent the exclusive, fundraising event. In addition, a theme for the event needed to inspire each partygoer to create amazing costumes in competition for extremely high end prizes at the highly publicized event.
2008 marked the 13th year of the event, inspiring me to conceptualize the theme of "superstition" for the overall look and feel of the invite, which also guided the event decor and theme for the evening. The recurrent image of the magpie, along with the words of a portentous magpie riddle, grace most pieces of the full invitation and collateral package. Vintage prints of Central Park are married with ambrotype photography for a historical and creepy, but stunning, feel. To remind potential partygoers of the year's mythical number, the numeral "13" is die cut into the front of the invitation, only to open into its own mirror image and form a "31", the true day of Halloween.
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Interior and exterior of main invitation
RSVP card
Entire system of invite, RSVP and letterhead
Interior of invitation detail
Letterhead
As selection of logos and identities created over the years.
